The second generation Google Nexus 7 release in July

Google Nexus 7 is renewed and its second generation should be available before the end of summer. The Google Nexus 7 has been very successful which affected the market and created a new field with the kind collaboration of its competitors Kindle Fire and more recently iPad mini.

The differences

In the light of the volume of sales it has become very important to support Google with its components. Asus was supposed to remain as the manufacturer / assembler while Nvidia lost the contract in favor of Qualcomm whose processors were judged to be more efficient in terms of energy savings. The processor that gives life to the current Nexus 7 is a Nvidia Tegra 3, a powerful but disappointing chip when you go to calculate the actual battery life. The new Tegra 4 should be less expensive but the test may have revealed that the Google generation Snapdragon are a better choice. I do not know anything yet about the design of the new Nexus 7 but it is easy to predict that it is not designed to overturn a successful project. It will certainly be lighter, thinner and with a narrower frame. The most significant upgrade beyond the CPU should be the predictable display.

nVidia vs Qualcomm

nVidia vs Qualcomm

The strategy of the Nexus 7

The release date that they let slip through two anonymous sources is July 2013. Mountain View plans are to flood the market with up to eight million tablets during the second half of the year, an achievable goal along with a giant like Asustek. Just like with the arch rival Amazon, it is important for Google to lose out slightly for each unit offered for sale but ergo prices are expected to remain very attractive. On the one hand, the strategy is to undermine the dumping Apple which currently calls for higher figures for its mid range. On the other hand, according to our sources the corporation aims to spread the Nexus as a platform on which to serve effectively the heart of its business. If Google stabilises a price of $ 199, the market would be hit by an earthquake by midsummer.

Google Nexus 7 Second Gen

Google Nexus 7 Second Gen

If you want to find out more about Google Nexus 7 click here: Google Nexus 7 reborn in Full HD, Nexus 7: The new prices of the latest versions.