Why Do I Need an Editorial Calendar?
An editorial calendar is like an ordinary calendar, but with publication tasks dutifully itemized according to its delivery date, required resources, personnel in charge, and objectives. In the digital world, an editorial calendar program helps bloggers, publishers and businesses manage their content across various media including print and online magazines, blog sites, newsletters and social media accounts.
If you aren’t using an editorial calendar, here are some reasons why you should.
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Publication Plan
When you’re an occasional blogger or writer, you may not have a need for a task management tool such as an editorial calendar. But when you have one too many writing and publication tasks to handle, it helps to set out your course for the week or month to avoid stress and ensure task delivery.
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Team Management
Some publishers are a one-man show. That’s okay. They can use a minimal editorial calendar or organizer, and that practically suffice. But it can be a different scenario when you are working with a team, especially a team that works far from each other, like telecommuters. An editorial calendar that everyone can check online is sound.
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Time Management
When you need to be constantly reminded of what needs to be done and who needs to do what. Yes, you definitely need an editorial calendar.
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Automate Publication
As said earlier, editorial helps in managing and publishing content across various channels. Some programs feature automatic publication to designated online portals including social media.
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Repurpose Content
Often, fresh content isn’t relevant or useful at all. What you can do is go over your editorial calendar and find the most popular content, repurpose that as a way of giving back to your readers.
If you are struggling with organizing your time and accomplishing writing tasks (or any task for that matter), you need a calendar or journal. If you are especially into publication and writing, what you need is an editorial calendar. It’s a helpful tool in managing your team, time and content publication.
