TV in your hand – Boxsets and more available apps
Keeping up to speed with your favourite television shows, and indeed setting TV and movie trends, has never been so easy thanks to a variety of platforms. And all of them are available as apps, giving you an enormous selection of content available from your smartphone or tablet. With Britain renowned for its top quality television output this current demand should be of great interest to the London mobile app agency.
California-based Netflix is arguably the biggest name in this game at the moment. Founded in 1997, initially as a company renting films out to subscribers via post, Netflix now provides on demand streaming media to over 40 countries including the UK.
Netflix’s contribution to culture goes far beyond simply being a platform or channel on which content – some classic, some contemporary – can be streamed. Its funding and commissioning is behind some of the most talked about shows on the planet.
Recently Netflix launched one of its “originals” – the Breaking Bad spin-off Better Call Saul, starring Bob Odenkirk. The creators of the cult phenomenon Breaking Bad itself have credited Netflix with helping to generate the show’s popularity. House of Cards, the political drama starring Kevin Spacey, is another Netflix hit, while Netflix original The Unbreakable Kimmy Schmidt (a Tina-Fey penned comedy series starring Ellie Kemper) has recently been streamed to critical acclaim.
All of the television content – plus an impressive library of movies – is available via the Netflix app, which is attractive and easy to use. On whichever device you use the app it is always well synced: for example, watch 45 minutes of a film on your tablet while travelling and when you log on to your laptop later that day you’ll be able to pick up from the exact second you left off.
For aficionados of high quality television, another app worth exploring is that of NowTV. Owned by Sky, whose television subscription service features a number of UK exclusives, NowTV is one of the few places that this sort of exclusive content can be viewed legally. A particular draw is the access to Sky Atlantic content – the channel is the first place in the UK to broadcast new episodes of Game of Thrones as well as other series like Armando Iannucci’s Veep. Sky Sports and Sky Movies channels can also be accessed via NowTV.
Also worth keeping an eye on is Amazon Prime. The streaming platform has its own app although early indications are that it has some catching up with its rivals to do. And of course there is one of the BBC’s success stories of recent years. The BBC iPlayer has become a common part of British life and the app appears to have moved with the times, generally improving with age.
Branching into streaming is a big step, with a marketplace dominated by big hitters. Anyone considering such an enterprise should think carefully about their niche, unique selling points and consult a reliable app marketing agency.
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