Turning Email Introductions into Lasting Relationships Fast

Introductions are important in business. Whether you’re being introduced to a prospective client or a future investor, you have to put your best foot forward to keep the conversation engaging. Otherwise, it can be hard to get a second chance, as time is gold for these business tycoons.

So if a successful business sends you an email and offers to introduce you to other entrepreneurs, you have to make sure that you get it right. Follow these tips:

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1 – Respond to the introduction immediately

Don’t try to play cool by waiting for hours or even days to respond to an email. This is especially true if the company or person introducing you asks information about your company. Not only does it imply disinterest, but also shows unprofessionalism, which is not what you want to happen if you are trying to promote your startup.

2 – Send a copy of the entity that introduced you in your first reply

But make sure to take out their email address on the list of recipients in future correspondence. You don’t want to waste other people’s time with information that may not be important or useful to them.

3 – Re-read your response before sending it

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Badly written correspondence can put off anyone fast. Plus, it gives people a negative impression on you or your company, which clearly does not help with your success. So make it a point to proofread your responses before sending them in the mail. However, if in the event that you’re not sure about your writing skills, you can always hire an assistant to do so.

4 – Make your replies concise and specific

If you’re asked questions, get straight to the point. Answer the questions as honestly as possible. This shows that you are efficient, prompt and most of all, professional.

As a way of saying “thank you” or showing respect, you can send a short update to the person who introduced you.

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