5 Reasons Why WordPress Beats Blogger

Selecting the correct platform for your writing skills has never been more important than it is today. Blogging is set to become an ever more valuable extension of social media as people increasingly look to interact online – be it for business, leisure or personal interest. As such it is essential that bloggers – both existing and prospective – make the correct call in deciding which platform is best suited to them.

Before we outline why WordPress is a superior service overall, it’s important to qualify one key point. There are currently millions of blogs online serving every interest under the sun, and what any serious blogger ought to concern themselves with is making the foremost effort to help their blog – whatever the content – stand out from the many thousands of similar blogs that follow the same topic. As simplistic as this may at first sound, appearance and formatting so that the blog is individualistic and personalised is key to making a blog memorable, and most importantly attract regular repeat traffic. WordPress is ideal for this, and here are five reasons why.

1. With WordPress you are the boss

Unlike Blogger, which has become a rather distant and arguably forgotten feature of the Google business umbrella, WordPress allows the owner a huge degree of flexibility with their blogs. This flexibility extends to not just content (more below) but also – rather crucially – ownership rights. With Blogger all content submitted is essentially hosted and owned by Google, allowing them to withdraw the blog or limit accessibility at any time without prior warning. Serious bloggers should be aware that this is potentially a very big issue, as while Blogger is a free service all content created is intrinsically vulnerable.

With WordPress every blog, and all of the content created, is owned by the blogger, potentially allowing also for the syndication of content for other pages, but the decision lies exclusively with the blogger themselves.

2. WordPress has much greater functionality than blogger

As mentioned above there’s so many blogs out there now that in order to rise to the top (and generate more traffic) it’s crucial to make the blog page as unique as possible. There’s little more dispiriting than scrolling through a blog of bland, poorly formatted text when with a little effort on a superior platform, the page could be much easier on the eye and, consequently, much more accessible to the casual visitor.

Compared to the very limited amount of features offered by Blogger, WordPress has a huge community that offer tens of thousands of open source templates and plug-ins to make every blog unique. No matter what quality the content, it really does reward to have a functional and professional looking blog, and this is much easier with WordPress.

Wordpress

WordPress

3. WordPress is the king of integrating with social media

With the current trend being laid firmly upon ever increasing integration with blogs and social media platforms, WordPress has been especially tailored to make this process both straightforward and reliable. It’s as easy as flicking a switch in the settings to make the page available to share on all of the major platforms, Facebook, Reddit, Twitter, Pinterest etc.

Naturally this has a huge potential in gaining traffic and custom to any prospective blogger.

4. WordPress is highly portable

Imagine the scenario. After a couple of years on Blogger you may have built up a decent amount of traffic and have ascended the ranks of Google so that the site is now relatively prominent. The trouble is that moving to a new server with Blogger is especially tricky, and can result in losing not just followers but also the all-important Google ranking. Plus, even when content is exported successfully, Google will retain it upon their servers – often for a rather long time.

WordPress is the exact opposite, as because you own the rights to the content that has been created within the blog you are free to switch and change platform as often as you wish. This extends even as far as changing domain name.

5. With WordPress you’re never alone

To put it simply, Blogger isn’t important to Google. It’s no secret that their support for the platform is limited at best and seriously out of date at worse, whereas WordPress has a vast network of users who share advice on all related topics and are especially good at helping troubleshoot any issues. The WordPress community is ever growing and experienced users are always at hand to offer help via one of the countless forums that focus on helping ‘newbies’ get settled in. No matter what the question, you can be sure that it will have been resolved and friendly guidance will be at hand.

Thanks to being Open Source and inherently flexible WordPress looks set to continue being the pre-eminent blogging host in the very near future, and promises only to become ever more accessible and colourful as it grows.

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