15% of likes and followers on social networks will be fake by 2014
The attention of companies to social networks will lead quickly to a proliferation of false relations between users.
According to a recent survey by Gartner, reported yesterday by a tech blog, the social networks that we use every day are going to turn into a false world. By 2014, 10-15% of likes, fans, pins, reviews and followers on social networks will be fake.
Twitter Followers
This falsification of social networks is caused by the increasing attention of companies to social media from Facebook to Twitter and Instagram. This has already generated suspiciousness after a complaint of Camisani Calzolari of fake Cricket followers created by companies.
Companies selling followers
Today false followers and likes on social networks oscillate between 1% and 4%. The proliferation of sites that sell followers on Instagram or likes on Facebook is there to prove the growth of the phenomenon.
But fake followers are a problem for everyone. Do you know how many do you have? Here is a tool to verify how many fake twitter followers you and your friends have: Check Followers!
